Flowboxer of the Month — Summer 2024: Apollo

As one of the Nordic region’s leading travel brands, Apollo is dedicated to turning your dream holiday into a reality. With an extensive portfolio that includes package holidays, flights, and hotel accommodations across numerous destinations worldwide, Apollo offers a comprehensive travel experience. In this blog post, we will explore how Apollo has advanced its digital strategies by partnering with the Flowbox UGC platform. This collaboration has led to increased brand awareness, higher website traffic, and a boost in bookings. From selecting the perfect destination to packing smart, let Apollo be your trusted guide to an amazing summer holiday.

Our UGC platform offers a variety of features that can be seamlessly integrated into your website. In this blog post, we will highlight the features Apollo has successfully incorporated into their site. Operating across four Nordic countries and the Netherlands, Apollo utilises carousels to showcase content on the homepage of each country’s domain.

Another key aspect of Apollo’s User Generated Content strategy is how they collect and categorise all their tagged content. While the brand encourages its customers to post content in their social media profiles about their trips and tag @apollo, it also organises competitions as part of their ‘tagging Thursday’ initiative, where they lift UGC tag in their Instagram stories with the aim of getting people to tag the brand in their holiday pictures.

Once they have gathered all the social content, they integrate it into the website section according to the customer’s destination. For example, some users who have travelled to Croatia and, in addition to tagging the brand, also add the location of their holidays, Apollo integrates it into a carousel of content related to Croatia. This way, future travellers can get a better idea of the activities or landscapes they will find there. 

Additionally, they also categorise this content into sections for winter holidays and summer holidays, as Apollo offers services in all seasons of the year.

This strategy not only boosts brand credibility but also provides valuable insights into customer preferences and experiences, allowing Apollo to tailor their offerings more effectively. 

Incorporating a User Generated Content strategy into your digital marketing can offer numerous benefits for your brand. While online shops effectively use UGC by encouraging customers to share photos of their latest purchases, the impact can be even more profound for travel and tourism companies. Imagine showcasing real clients enjoying their holidays—authentic photos of customers experiencing your destinations, landscapes, and activities. This approach can powerfully engage potential clients and inspire them to book their own unforgettable trips.

Showcasing real-life testimonials and experiences helps to build trust and attract new customers by highlighting the vibrant community around their brand. Once you’ve gathered enough content from your loyal customers, what comes next? How can your brand incorporate this content into your website? Check out another impressive example below of how Apollo categorises all this content:

The brand organises all content using various tags, facilitating easy integration by category. For instance, sports enthusiasts are invited to mention the brand with @apollosports during their holiday activities. This allows Apollo to gather all sports-related content on a dedicated page, as well as showcasing potential customers, sports-related activities they can participate in during their holiday trip. This approach is an excellent way to organise and manage existing content, enhancing navigation and improving the user experience. By categorising content effectively, Apollo makes it simpler for users to access relevant information quickly and effortlessly.

Another aspect of their UGC strategy is incorporating UGC feeds into some of their automated emails. By integrating relevant social media content shared by users into email templates, the brand boosts engagement and personalises its communications with customers.

Overall, this strategy has proven to be an effective method for organising content, making it easily navigable, and significantly enhancing the user experience. With features like carousels and tag-based categorisation, Apollo streamlines access to inspiring content, helping users effortlessly find ideas for their next adventure.

As we revel in the joys of summer, we want to congratulate Apollo for being our Flowboxer of the Month for Summer. The brand shines as a trusted guide to unforgettable holidays, utilising UGC to enhance brand awareness, boost website traffic, and drive bookings. Book a demo of our platform today and seize the chance to set your brand apart from the competition.