How to embed Social Media feeds on your Website

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How to embed Social Media feeds on your Website

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    Your customers are spending hours on platforms like Instagram, TikTok, YouTube, and Facebook—so why not bring that content directly to your website?

    Whether it’s authentic user-generated content or branded content you’ve created in-house, embedding social media feeds helps build trust, boost engagement, and drive sales. And with the right tools, it’s easier than ever to showcase the best of both worlds.

    This guide will show you how to embed social media feeds on your website, turning casual browsers into loyal customers.

    Why embed Social Media feeds on your Website

    Integrating social media into websites has been proven to build a more trusting relationship between marketer and consumer, as social media images of a product become a form of social proof that verifies a brand.

    MiiN Cosmetics embedded galley on product page

    Let’s check the key benefits of embedding a social media feed on your website:

    Build trust with social proof and authenticity

    • UGC acts as social proof, with 61% of shoppers turning to Instagram for purchase inspiration. Real customer content builds credibility and rapport.
    • Platforms like TikTok and YouTube amplify authenticity, as users prefer peer reviews over brand content (YouTube UGC receives 10x more views).

    Keep visitors engaged with dynamic content

    • Embedded feeds keep visitors on your site longer, reducing bounce rates. For example, Lampemesteren saw a 44% increase in time-on-site when implementing UGC feeds.
    • Dynamic content (videos, images, reviews) creates an immersive experience that static product pages can’t match.

    Drive sales with shoppable galleries

    • Shoppable feeds link UGC directly to products, streamlining the buyer journey. IKEA use this to keep customers on-site while browsing Instagram or TikTok content.
    • Curated UGC galleries align with campaigns, hashtags, or aesthetics, encouraging customers to share content and participate in your brand’s story.
    twist-and-tango.com-shoppable-content-gallerie-flowbox
    Twist & Tango – Shoppable galleries

    How to embed Social Media feeds

    Embedding social media feeds is very simple to do.

    Most platforms have a simple HTML embed code option that lets you embed single posts to any area of a web page. This option is best for those seeking to add certain content on their site, but if you want a constantly updated feed, then looking into an aggregator or a user-generated content platform will be a better option.

    Let’s explore the two main approaches to embedding social media feeds on your site:

    Option 1: Manual Embedding – Basic and free

    Most platforms let you embed individual posts via HTML snippets:

    1. Instagram/YouTube: Click the post’s “Embed” option, copy the code, and paste it into your site.
    2. TikTok/Facebook: Use the “Share” button to generate embed code via their developer tools.

    Manual embedding works for static content but lacks curation, automation, or shoppable features. While it works, this method is:

    • Time-consuming
    • Doesn’t support auto-updating feeds
    • Doesn’t allow curation, branding, or analytics
    • Not ideal for large-scale implementation

    Option 2: Use a Social Media Aggregator – Scalable and recommended

    A social media aggregator like Flowbox makes it easy to embed automated, curated, and branded social feeds—with the added bonus of shoppable functionality.

    With Flowbox, you can:

    1. Connect all your accounts: Pull in content from Instagram, TikTok, YouTube, and Facebook—whether it’s tagged UGC or your own branded posts.
    2. Moderate and curate: Choose which posts to display using Flowbox’s intuitive dashboard. Request the media rights to be compliant.
    3. Design and publish: Create branded, mobile-responsive galleries, carousels, and lookbooks that align with your site design and don’t affect load speed.
    4. Make the feed shoppable: Tag products in the posts to turn inspiration into conversions.

    Flowbox works with all major platforms—including Shopify, Magento, WooCommerce, and Salesforce Commerce Cloud—and can be implemented via plugin or a simple JavaScript snippet.

    Example: Blinds Direct’s social gallery on the website

    Using Flowbox, Blinds Direct displays an Instagram gallery across the website to inspire shoppers. Visitors can view real-life product use and immediately click through to buy—all within an engaging, on-brand experience. This is how the gallery looks on the homepage:

    Blinds Direct – Embedded social media gallery on the homepage

    The company leverages every opportunity in the customer journey to inspire and engage customers, enhancing their sales through upselling and cross-selling techniques. Check out the embedded gallery on the 404 page:

    Blinds Direct – Embedded social media gallery on the 404 page

    Blinds Direct have turned its customers’ content into sales opportunities by using Flowbox to create shoppable content. Every post is generated by their users and connected to the specific product in the brand’s catalog to build trust and inspire new purchases.

    Blinds Direct – Embedded gallery connected to products on the community page

    Creating a vast array of UGC feeds on your website may seem like a daunting task, not knowing where to even begin. You obviously want it to look appealing to the viewer while also not slowing down the speed of your website.

    What you need for this task is a tool that collects your content and enables you to manage what appears on your site in the process.

    How to embed Social Media feeds using Flowbox

    With the Flowbox platform, Europe’s top social media aggregator, you can achieve all of these goals in one place. First, you can seamlessly connect your social media accounts, as well as the hashtags from which you’d like to collect.

    Flowbox Masterflow showcasing all the collected content

    Then, from within the platform, you have the opportunity to curate this content before it’s integrated into a gallery or carousel of your choice. You can decide which posts you want to show up on your site, and which you would like to remove, all without slowing down the speed of your site.

    Media rights to embed UGC feeds on your Website

    With the Flowbox platform, requesting and obtaining media rights from your customers has never been easier via the Rights Request Tool.

    Instead of manually and tediously asking for permission to use every single piece of user-generated content, this process is streamlined by the tool. The great thing about using Flowbox is that you can send rights requests directly to the users and easily track their responses.

    Rights Request by comment on the Flowbox platform

    Additionally, you can create templates to message the user for a request, and personalise this message however you like. The Rights Request can be sent through either a comment on the post or through a DM to the creator:

    Rights Request by DM on the Flowbox platform

    Once the request is granted, Flowbox’s auto-approve functionality automatically approves the content for use, making the whole process even easier for your team.

    The platform also allows you to whitelist your brand profiles, so all the branded content generated can be automatically uploaded to the galleries, without any manual process.

    Whitelisted feature on the Flowbox platform

    Brand ambassadors, influencers, and content creators may also be whitelisted at your discretion if you have a signed agreement, eliminating the need to request rights for their content.

    Maximising the impact of embedding Social Media feeds

    Embedding UGC transforms your website into a dynamic, trust-building hub.

    By using a social media aggregator like Flowbox, you can curate shoppable feeds, secure permissions effortlessly, and integrate content across platforms—all while keeping visitors engaged and ready to buy.

    Book a Demo with Flowbox to start embedding, moderating, and monetising social media feeds today.

    FAQs about Social Media feed embedding on website

    Can I embed feeds from multiple sources?

    Yes! Flowbox lets you collect content from Instagram, TikTok, YouTube, Facebook, and others.

    Will embedded feeds slow my site?

    No—tools like Flowbox optimise content delivery for fast loading times.

    How do I track the performance of my embedded feeds?

    Flowbox provide analytics tools to track engagement, click-through rates, and conversion data. This helps you understand which content resonates best with your audience and drives the most sales.

    Can I embed Social Media feeds for free?

    Yes, you can embed feeds for free using a platform’s native HTML embed code. However, this method offers limited customisation and features compared to paid social media aggregator tools like Flowbox.