Finding the intersection between inspiration and functionality with authentic customer content

IXXI is a home decor brand providing customers with personal wall-decoration and creative wall art. Learn how they inspire their eCommerce customers with User Generated Content collected from social media.

Numbers

The Story

IXXI is a personalized wall art brand that allows eCommerce customers to create their own wall decorations. With two ways of designing their new home decor, customers get to choose between using their own images or selecting images from IXXI’s collection of high-quality prints.

The brand has an active community of online followers, who love posting content featuring their creative wall art. This shared content encourages others to create their own art too, which, in turn, has inspired IXXI to explore ways of spreading this engagement even further.

Challenge

Wanting to do more with this authentic social media engagement, IXXI looked for ways to amplify the interactions they receive on platforms like Instagram and Facebook. But more than just displaying social media content on their site, they hoped to use this content to enrich their online shopping journey to further inspire their audience.

“We use User Generated Content to activate the community to shop our products, but also to share their own photos with #ixxiyourworld. We see that our own branded photos are a nice inspiration, but UGC actually works to get the community to start creating their own IXXI.”

Fleur Feijns – Content Manager at IXXI

Solution

Through their customer content integrations, IXXI was able to find the organic inspiration that they were looking for.

By displaying their UGC within Flowbox widgets on their eCommerce, they are also able to connect their wall art with specific products in their catalogue. Thus, allowing future customers to be brought directly to their products of interest.

“The Flowbox widgets not only inspire the community but also trigger them to purchase the product in the photo through the direct link with the product. You can also link multiple products to one photo to display related products.”

Fleur Feijns – Content Manager at IXXI

While inspiring their community to purchase, IXXI gets the functionality they were looking for from their UGC solution – thanks to Flowbox’s enterprise features.

“The functionality of tagging a product and the sticky labels are very useful. With these features you can make the UGC shoppable. This allows the ‘potential customer’ to immediately put the product in their shopping basket, which is especially useful for our lookbook. With this functionality, we prevent our widget from displaying too many consecutive images of a certain product.”

Fleur Feijns – Content Manager at IXXI

Results