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Your products have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce store. Then, say hello to ROI.
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Brands are seeing their conversion rates rise due to incorporating User Generated Content. Social proof offers stunning results for Consumer Electronics brands.
Consumer Electronics can look different when photographed by professionals than they do in more everyday contexts. By gathering authentic content brands are able to provide real-life examples of their products in action.
Buying electronics online without interacting with them in real life can be a big commitment. UGC can provide customers with faith in the product they are investing in.
With a wide range of products on offer, one of the main challenges for brands in this industry is proving the value of products by demonstrating their use. Show shoppers how real customers are doing just that by collecting images and videos from social media and displaying them in your eCommerce, thus inspiring customers with real-life examples of how to use your products.
People love shopping social content because it helps them see what’s on the market and how well each product works. When you include this content on your product pages, you’re providing the social proof that shoppers crave when shopping online. Now, when they browse a product on your eCommerce, they can see visuals of real people recommending that exact product.
“We have a very loyal community. Professionals are very satisfied with their purchases, which is why we have many users who tag us and mention us in their photos. They are the ones who create the community. The fact we are able to share all those images on the website helps professionals to connect with each other and create the community we are looking for.”
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Newskill Gaming is a Spanish gaming brand that fulfills the gaming needs of their wide base of online customers, including gaming chairs, keyboards, headsets, and other accessories. They chose to integrate Flowbox into their eCommerce store to extend this brand identity further while inspiring more customers to join their community of gamers.
“Our online marketing strategy is focused on building a strong community. I thought that User Generated Content would add a lot of value and make it easier for the client to fulfill the buying process by seeing how the products look in real life. People appreciate the User Generated Content, and we are watching our customers evolve with this tool. I think we made a good call with this one!”
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Take a look at the articles below and gain useful insights into the Consumer Electronics eCommerce industry.
Why these 2 consumer electronic brands have adopted User Generated Content to increase engagement and sales.
Read on to discover how Casanova Foto has implemented UGC to improve the customer journey on its website and strengthen its relationship with its customers.
Learn how this Spanish games brand used authentic UGC to connect with customers during the COVID-19 quarantine.
This innovative kitchenware brand uses their interest in healthy cooking to inspire shoppers into further engaging with the brand through User Generated Content.