Case studies
Industries
Resources
TikTok Collection
NEW
Collect and integrate photos and videos your customers share on social media about their hotel stays, guided tours, or leisure activities into your website to strengthen your brand positioning and directly link social visibility to bookings.
Trusted by 850+ brands
Holiday destinations, institutions and museums can be portrayed differently to the client’s expectations. Consumers feel inspired when they see what you propose through the experiences of prior visitors.
User-generated content helps create a community of engaged guests who feel connected to your service, leading to repeat bookings and word-of-mouth recommendations.
Visitors sharing their experiences on social media platforms can help you reach a wider audience, including potential customers who were previously unaware of your business or tourist destination.
Collect content from social media and display it on your website to showcase customers’ authentic visual content and inspire visitors with real-life examples. Considering how much time consumers spend browsing social media for inspiration on holiday destinations to explore or museums to visit during their trip, there’s a huge potential to use UGC to your advantage.
“They want to benefit from the traffic we get to our website, so we’ve seen that they use #visitzuidlimburg more frequently to get a free spot on our site. If the content they share or the engagement of the content is good enough, they get a call to action button which leads to their website. This increases the engagement for everyone involved, it’s a win-win!”
Read Case Study
Allow users to explore everything your product or destination has to offer. They can view images and videos from customers who have shared their content from a more personal perspective, enhancing your brand’s credibility while improving the user experience on your website with authentic and cost-effective content.
“Every week we encourage followers of the different social networks to mention us in the Museum photos they share so that we can choose one of them as the winner of the week and publish it ourselves. The truth is that the reception of this initiative is very positive.”
Read Case Study
Increase your website’s bookings and sales by showcasing authentic customer moments. Build trust and drive more traffic to your key pages for greater engagement and increased bookings. Social proof helps potential customers imagine themselves in the experience, making them more likely to convert.
“The Flowbox tool fits perfectly into the Baleária eCommerce strategy, offering commercial content presented in a dynamic and visual way. Additionally, it has helped us to increase by 10% the traffic to our route landing pages, which has been one of our short-term goals.”
Read Case Study
Gain useful insights into the performance of leisure, travel and tourism brands with a UGC strategy.
Discover how user-generated content has increased bookings for leisure, travel, and tourism brands by incorporating UGC.
Read on to discover how Zafiro Hotels has managed to better reach more potential customers via its user-generated content strategy.
Discover how Apollo streamlines access to inspiring content, allowing users to effortlessly find ideas for their next adventure.
This case study explores the impact of user-generated content on the Guggenheim Museum Bilbao's strategy.
Learn how VVV Zuid-Limburg got the technical platform to collect user-generated photos in an effective way, saving hours of work.
Learn how this Spanish ferry company's campaign increased their traffic to the their route landing pages by 10% with UGC.
Discover how Made in Bern has successfully cultivated a unique community of customers who actively share content for the brand.