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In the competitive world of food and beverage eCommerce, standing out isn’t just about having a great product — it’s about creating trust, connection, and crave-worthy experiences.
That’s where user-generated content (UGC) comes in. From customer reviews and unboxing videos to real-life recipe photos, UGC turns everyday buyers into brand advocates.
This month, we’re spotlighting Herbolario Navarro, a Spanish brand that combines organic products, healthy food, and natural wellness with UGC to engage its community in meaningful ways.
As our Flowboxer of the Month for June 2025, they showcase how embracing authentic customer content can elevate an eCommerce experience, boost conversions, and create a vibrant brand ecosystem that others in the food and beverages space can learn from.
Understanding that authentic customer experiences are more influential than polished campaigns, Herbolario Navarro encourages its customers to share how they incorporate the brand’s products into their daily meals.
From homemade smoothies and plant-based dishes to serene self-care moments using organic skincare, real-life content showcases the brand’s impact.
“At Herbolario Navarro, we believe that trust isn’t built solely on what we say as a brand, but on what is shared by the people who choose us every day. We wanted to shine a light on the real community behind every purchase, every recipe, and every moment of well-being. The goal was clear: to humanise the digital experience, strengthen credibility, and inspire through everyday life.”
Raul March, Marketing Manager at Herbolario Navarro
Whether it’s through the hashtag #herbolarionavarro or direct tags on Instagram, the brand consistently re-shares community posts, adding value to its marketing while giving customers a platform to shine.
This approach not only inspires others to explore healthier living but also strengthens the bond between the brand and its customers, transforming simple product use into a lifestyle movement.
One of Herbolario Navarro’s most innovative uses of UGC is the integration of Instagram stories-style content directly on their product pages. These interactive, vertical-format visuals highlight real customer moments.
Placed just below the product images, these dynamic bubbles offer a familiar and engaging format that encourages interaction. Customers can swipe through real testimonials, tips, and unboxing videos, giving the product page an authentic, social-media-inspired feel.
This immersive touch transforms product browsing into a storytelling experience, making it easier for consumers to connect emotionally with the products and imagine how they fit into their own lives.
“Flowbox offered us more than just a tool: it provided an intuitive and strategic way to integrate authentic content into the key touchpoints of our online store. What we especially valued was its ability to adapt to our brand tone and digital ecosystem—seamlessly and without forcing anything—while respecting the natural feel of the content generated by our customers.”
Raul March, Marketing Manager at Herbolario Navarro
By embedding authentic voices into the shopping journey, Herbolario Navarro turns passive browsing into a more relatable and trust-driven experience.
At its core, Herbolario Navarro isn’t just a store—it’s a lifestyle hub. Through user-generated content, the brand builds a vibrant community of like-minded individuals committed to wellness and sustainability.
By celebrating its customers through shoutouts, reposts, giveaways, or featuring stories in digital brochures, the brand cultivates a warm, inclusive space where people feel seen and inspired. This approach reinforces customer loyalty and encourages ongoing engagement.
“The experience with Flowbox Platform has been very positive—we’ve strengthened an emotional connection with our customers. Flowbox has been key in giving value to content that already existed, but now comes to life in the right context, fully aligned with our mission as a brand.”
Raul March, Marketing Manager at Herbolario Navarro
The content is more than visual; it tells the story of a community that eats better, lives consciously, and supports one another.
Herbolario Navarro proves that when you empower your customers to share their stories, the results are powerful. From showcasing vibrant homemade bowls using superfoods to morning rituals with herbal infusions, user-generated content in the food and beverages industry adds an extra layer of authenticity and inspiration.
Congratulations to Herbolario Navarro for being recognised this June for their outstanding use of user-generated content in the food, beverage, and well-being space. Their strategy offers a compelling blueprint for brands ready to elevate their connection with audiences through real, relatable content.
Check other food and beverage brands’ results to learn how UGC can help you boost your brand’s authenticity and sales.
Want to bring the power of UGC to your brand? Request a demo with Flowbox UGC Platform today and start your journey toward a more inspired and connected community.
