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Showcase customers achieving real results with your health, wellness, or fitness products. Authentic user-generated content (UGC) builds trust, inspires action, and drives conversions by proving your products work in everyday life.
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Provide a steady flow of customer-created how-to guides, wellness tips, and troubleshooting advice to help potential customers maximise the benefits of your products.
Demonstrate how your products fit into daily wellness routines. Whether it’s a post-workout smoothie, a yoga session with your gear, or a customer’s transformation journey.
Health and fitness purchases are personal; customers want proof before investing. Before-and-after photos, unboxings, and honest reviews, build trust by showing real benefits.
Encourage your customers to post their daily wellness routines. Create a branded hashtag to unite these stories, then spotlight the best submissions on your social feeds, website, or even in-store displays. By amplifying real voices, you transform customers into advocates and foster a sense of belonging. This not only strengthens loyalty but also turns your brand into a hub for inspiration, where people come for both products and community.
Feature authentic user-generated content like unfiltered progress photos, honest video testimonials, or documented wellness journeys. This type of real-life validation reassures potential buyers that your supplements, fitness gear, or wellness programs deliver measurable results. Go beyond staged, branded ads by showcasing unedited customer stories to build deeper credibility and emotional connection.
Achieve significant increases in conversion rates by integrating authentic customer content into their digital marketing strategies. Whether it’s testimonials, before-and-after photos, or product reviews, user-generated content builds trust, showcases real results, and ultimately drives more conversions, helping you turn curious visitors into loyal customers.
Gain useful insights into the performance of health, wellness and fitness brands with a UGC strategy.
Discover how user-generated content has increased sales for health, wellness and fitness brands by incorporating authentic content in their strategy.
Discover more about how UGC has greatly benefitted natural healthcare company Naturitas by deepening the brand's connection with its community.
Learn how XXL Nutrition has enhanced the UX on their eCommerce site, providing social proof to their customer and leading to a conversion increase on their website.
Over 1,000 influencers are listed in Flowbox’s whitelist function, which makes it possible for Proteinbolaget to work with influencer created content in a faster and more efficient way.