Ratings & Reviews
The best way to achieve success in content marketing is by building and nurturing your customer relationships. Interacting with your customers through social media builds a connection and creates a sense of community. Building that emotional connection between your company and your customers increases the chances of keeping your existing customers loyal, while at the same time gaining new ones.
User Generated Content (UGC) is content that has been created by end-users and can be collected by brands to effectively use in their marketing efforts. UGC is a great way to get your customer’s attention and at the same time gain their trust.
Using Flowbox you can display UGC on your website, in email marketing campaigns and in paid ads. By assigning the products that are visible in your customer’s pictures, you can show how they are being used in the real world and lead them directly to where they can purchase them. This helps your customers envision how the product looks and how it can be combined together with other products. UGC helps to paint a more honest and inspirational picture of your products which in turn means that the customer gains more trust in your brand.
However, if you are a brand with a large and varied catalogue and a lot of high-quality content created by customers you might feel short on time. It can take time and require manual work to assign and tag products from your product catalogue to match with the social media posts that have been collected in Flowbox.
At Flowbox, we like to let machine learning do the heavy lifting. Machine learning and AI are important tools in today’s digital-first marketing and customer experience driven world. AI cuts down on manual work and streamlines your marketing efforts.
Flowbox Product Recognition feature allows you to tag your post with suggested matching products from your Primary catalog, without having to manually search for them using product ID or name. It makes tagging products on your post much easier and faster!
Tagging products in all the UGC you have collected means that they will get assigned to and displayed on the correct product page. It also ensures that your customers are guided from these inspirational images directly to your product pages, which means that they are one step closer to purchasing your products.
Not only can this tool help you and your team to save time but it also leaves less room for human error. With Product Recognition, you are more likely to get everything right the first time. So you can focus your time on developing your online marketing strategy.
Start using the Flowbox Product Recognition tool today to help improve your UGC strategy. If you want to learn more, get in touch with our team about how we can help you save time and help make your UGC process more effective.
If you already use Flowbox and are interested in adopting this feature then contact your Customer Success Manager. If you would like to learn more about Flowbox then book a demonstration of our platform.