Unlock TikTok UGC Gold with Flowbox

Flowbox enables you to gather public videos straight from TikTok, allowing you to tap into one of the richest sources of user generated content available. Read on to discover everything you need to know about using Flowbox to gather UGC from TikTok. 

UGC from TikTok

TikTok has been one of the fastest-growing sources of UGC, especially content created by younger consumers. Influencer Marketing Hub shared that TikTok has the strongest social media engagement per post. TikTok users are 58% more likely to trust UGC on the platform than on other social media channels. Needless to say, brands looking to engage users shouldn’t overlook TikTok as a source of valuable content. 

How does it work?

You can connect TikTok content to your product catalog and display it in your Flows and galleries like you can with the content you pull from other social media platforms. After connecting your TikTok account to Flowbox, you can begin collecting content in two ways:

1. Username Source Type: Gather content that you have posted.
2. Chrome Extension: Collect content from other creators using the URL/Chrome extension.

Once you’ve added a source, Flowbox will begin collecting content from TikTok, allowing you to start moderating it. Your own content will automatically appear in the selected Flow once you’ve added TikTok as a username source type.

When pulling from TikTok your collected posts will be displayed in either your Inbox or Approved tab, based on the Request Approval setting chosen when adding the Chrome extension as a source to your Flow. If you have “Require Approval” enabled, the content will go to your Inbox; if it is disabled, the content will appear in your Approved tab. The Flowbox Chrome extension is designed to prevent duplicate content collection. Once a piece of content is collected, it will not be collected again by the extension, ensuring an organised and efficient content management system within Flowbox.

In conclusion, leveraging the Flowbox Chrome extension to collect content from TikTok is a powerful strategy for brands aiming to harness the platform’s rich User Generated Content. By connecting your TikTok account to Flowbox, you can seamlessly gather and moderate both your own posts and content from other creators. This not only streamlines your content management but also ensures you stay on top of the latest trends and engage effectively with your audience. 

Given TikTok’s significant impact on consumer discovery and purchasing behaviours, incorporating UGC from this platform can greatly enhance your brand’s visibility and engagement. Start using Flowbox today to optimise your TikTok content collection and elevate your marketing efforts.

If you already use Flowbox and want to connect your TikTok account, contact your Customer Success Manager to activate this premium feature. If you would like to learn more about Flowbox then book a demonstration of our platform.