Flowboxer of the Month — February 2026: Table du Sud

The most powerful marketing doesn’t come from ads: it comes from your customers. When people share their experiences, photos, and stories, they create authentic user-generated content that builds trust and sparks real connections with your brand.

This month, we’re spotlighting Table du Sud, a brand that has mastered the art of blending UGC with influencer marketing by partnering with the Flowbox platform, embracing the latest trends in authentic, creator-driven campaigns.

The Dutch interior brand showcases real customer photos and videos, capturing how their furniture lives in actual homes. These genuine glimpses, whether it’s a sofa, living room tables, or chairs, offer proof of how their products fit into everyday life, providing social validation that resonates with buyers. Consumers trust peer experiences far more than professional staging or glossy catalogue images.

Their journey demonstrates the impact of a combined strategy. After implementing a UGC-focused approach through a UGC management platform, Table du Sud launched influencer campaigns with Dreaminfluence (now part of Flowbox). By merging influencer collaborations with authentic customer content, the brand achieved measurable results in just a few months, seeing higher engagement, credibility, and lasting impact with their user-generated content campaigns.

Want to see how a UGC strategy paired with influencer marketing can transform your brand? Keep reading to discover Table du Sud’s approach and learn how to replicate their success.

Stories by Table du Sud’s community

Table du Sud welcomes visitors on its homepage with a gallery of social media content shared by its customers. This showcase highlights how their products look in a variety of real homes, offering social proof that they can work beautifully in your space while also sparking decoration ideas.

“As an interior brand, our customers love to see our furniture in different settings and situations. Many of our customers love to share their interior, but we definitely needed tooling to obtain everything altogether. Flowbox is the perfect tool to share user-generated content and offer ‘real’ pictures of our furniture.”

Nik Leenders, Brand Marketer at Table du Sud

Another way they integrate customer content is through a community section, where users can filter by product type, such as sofas or dining tables, and view all related posts. The brand actively encourages customers to share photos and tag them using a designated hashtag #mytabledusud, making it easier to collect content and request usage rights.

User-generated content is also featured on product pages, giving shoppers a final dose of inspiration by showing how each item appears in real-life settings.

One platform to manage and scale UGC & Influencer Campaigns

Table du Sud has developed a strong influencer marketing strategy by partnering with creators and micro-influencers, all coordinated through one centralised platform. This enables the brand to scale authentic content, simplify collaboration, and increase the overall effectiveness of its campaigns.

Combining user-generated content with influencer marketing helps brands stay authentic, scalable, and engaging. UGC builds trust by showcasing real customer experiences, while influencers expand reach and introduce your brand to new audiences. Here are three advantages of integrating creators and UGC across your strategy:

• Authenticity & reach: UGC fosters credibility; influencers provide exposure to broader communities.
• Support for the customer journey: Influencers spark interest, and UGC reinforces confidence, guiding consumers toward purchase across non-linear paths.
• Consistency across channels: Both formats create diverse content for social media, product pages, emails, and ads, maintaining engagement and storytelling without content fatigue.

Together, UGC and influencers strengthen brand credibility, drive engagement, and deliver a seamless, trustworthy customer experience.

“We love the connection between Flowbox and Dreaminfluence. It’s easy to set up campaigns, a recruitment page and even more valuable to us: the global search tool. Regarding UGC management, it helps us obtain and share many pictures with high credibility. Something we simply can’t fake with studio photography.”

Nik Leenders, Brand Marketer at Table du Sud

Build connections with UGC

Table du Sud showcases the real impact of empowering customers to share their purchases while partnering with creators and influencers, all seamlessly managed through a single platform.

This February, the brand was recognised for its outstanding use of UGC in the furniture industry, highlighting a strategy that serves as a powerful model for brands aiming to build stronger connections with their audiences through authentic, relatable content.

Explore results from other furniture brands to see how UGC can elevate your brand’s credibility and drive sales.

Ready to unlock the power of UGC for your brand? Request a demo with Flowbox and take the first step toward building a more inspired and engaged community.