Optimizing conversion and interaction rates by connecting consumers with authentic Parisian womenswear

Ines de la Fressange Paris is a premium womenswear brand self-described by its namesake as having a ‘desire for honesty in style, quality and price’. These are values that align with the authenticity User Generated Content provides. Discover how UGC has boosted their conversions and earned them a UGC interaction rate of 5.83%.

Numbers

The Story

French model Ines de la Fressange is considered the embodiment of glamorous yet effortless Parisian chic and is internationally renowned as an icon in the fashion world. She inspired and now directs the brand’s creative output – offering women the opportunity to emanate her style globally.

Ines de la Fressange Paris is a brand that is well known for its sartorial, luxurious style and products that are always high-quality. The brand strives to spark joy and offer positive, sustainable, and on-trend fashion experiences for women.

Challenge

“We wanted to interact more with our community and have the opportunity to diversify our content”.

Tessa Gillette, Digital & eCommerce Manager at Ines de la Fressange Paris

Ines de la Fressange Paris wanted to engage potential customers in new and interesting ways. Honesty is a big part of the brand’s overall approach and when it came to content there emerged a need for an authentic form of marketing that customers could trust.

Opting for a User Generated Content platform was the natural choice for the brand, enabling them to easily make their customer the center of the eCommerce experience, whilst complimenting the content they already have on their site.

Solution

The User Generated Content (UGC) that Ines de la Fressange Paris is able to collect from social media via Flowbox deepens the level of connection that they achieve with their audience, which in turn facilitates better eCommerce results. Authenticity and connection are key.

“It allows customers to see the products worn by people other than models, making it easier to imagine themselves wearing them. This complements the eCommerce photos on the site”.

Tessa Gillette, Digital & eCommerce Manager at Ines de la Fressange Paris

Using Flowbox has meant that Ines de la Fressange Paris is easily able to generate large volumes of high-quality content that women can see themselves reflected in. UGC helps the brand to consistently keep things fresh and allows them to keep up with the rapidly changing nature of the content world – gathering more and more digital media as time moves on. 

“Flowbox brings us closer to our community, our customers are represented on our site. The tool gives us new digital content, which is very important for eCommerce”.

Tessa Gillette, Digital & eCommerce Manager at Ines de la Fressange Paris

Results