How Lékué benefits from UGC | Case study

Lékué has committed to sharing a healthy lifestyle with its consumers. This has resulted in a large number of users following their lead and sharing their healthy cooking discoveries with Lékué products on social media.

Learn how the brand has leveraged all this content collected through Flowbox to improve the shopping journey on their eCommerce platform.

The Story

Lékué is a kitchenware brand whose mission is to contribute to the happiness of their users through easy and tasty cooking. The brand focuses on sharing a healthy lifestyle and encourages consumers to discover new ways of eating healthily.

“Lékué’s mission or purpose is to help people cook in a healthier and easier way. We don’t just want to sell a product; we want to create an experience around the product. The way we connect with consumers is through content. In other words, content is key for us.”

Roger Vinyes – eCommerce Manager at Lékué

The Challenge

Lékué has always fostered a sense of community around its brand. They encourage followers to share recipes and preparations made using their products, making their functionality easier for other users to understand.

For the brand, user-generated content has always been an important pillar within their marketing strategy. It allows them not only to connect with their users but also to learn from them and how they interact with their products.

“Lékué products are difficult to understand if you don’t know what they’re for or how they work. If we place them in a store, out of context, nobody will know what they’re for or what benefits they have. This is where content plays a super important role for us. As I say, not only to sell the product but to create that experience around it.”

Roger Vinyes – eCommerce Manager at Lékué

The challenge for Lékué is capitalising on this content by taking it beyond social networks and integrating it into the online shopping journey.

The Solution

Lékué implemented Flowbox technology, which allows them to automate the process of collecting, curating, and publishing images and videos shared by customers and other users on social media.

“At Lékué, we are prioritising social networks and increasingly creating this type of content -short videos- because recipe content is something people look for there (on social networks). We follow the video recipe trend, which has had a tremendous boom. People look for inspiration in super-short videos, so we have to adapt to this. The TikTok channel, for example, fits perfectly with this trend.”

Roger Vinyes – eCommerce Manager at Lékué

Everyday, the Lékué team accesses the Flowbox platform and selects the content published the previous day that best fits the brand image. The next step is to link each photo with the product that appears in it and publish it as a carousel on the product page.

This way, users can see who else is cooking with this product, what recipes they are making, and what the final result looks like.

Thus, Lékué is not only promoting its products but also motivating people to share a healthy lifestyle while strengthening the bond with their online community.