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Your building materials, ceramics, walls, or flooring have been featured by customers in their social media content. Collect this content to boost your brand's engagement and drive ROI on your eCommerce site.
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Building Materials can look different when photographed and styled by professionals in the studio. By gathering authentic content, brands are able to provide real-life examples of their products in action and the final result.
When building, it can be difficult for consumers to visualize how materials will come together in their projects. UGC provides valuable real-world examples, offering inspiration and helping them make more confident decisions.
Building materials brands are experiencing higher conversion rates by incorporating User Generated Content. Just like in the furniture industry, social proof drives impressive results by showcasing real-world applications of products.
One of the biggest challenges when buying building materials online is imagining how they will fit and look in a real project. By leveraging customer content, you can help consumers visualize how your materials will appear in real-world settings, while also offering visual reviews that highlight the quality and style of your products.
"Years ago, we decided to incorporate a UGC strategy. We have a lot of high-quality studio material that we use in our catalog, but it doesn't always convey the authenticity value that user-generated content has. We access Flowbox daily because we need to filter the content carefully."
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While your brand’s personal styling ideas are useful, it can’t beat the enthusiasm that comes with a happy customer styling their own home with your products. Because nothing is more inspiring for potential customers than seeing how well your products really fit into a home.
“Flowbox has allowed us to enhance our values, like transparency. We already have pictures of the products that are very clean and professional. And then (with UGC) you can see how the products look in real situations. The photos are taken in customers’ homes so I think UGC really enhances our values in that sense.”
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Building Material brands can experience an increase of interaction rate thanks to authentic customer content. This goes to show the potential for converting customers with UGC.
''We have many customers who expressly come to the physical store to see different pieces in person, the UGC allows these customers to see the images and easily imagine what they look like in real life from their homes. The UGC also has the function of inspiring users on how they can use MK products to decorate their spaces".
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Take a look at the articles below and gain useful insights into the Building Materials eCommerce industry.
Sanidirect and Saniweb have seen that users who interact with UGC are more likely to convert. Discover how both brands are leveraging UGC in interesting ways.
Learn more about Chilean company MK, and how they integrated UGC into their web page, showing how good their products look in real-life contexts.
