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Your building materials, ceramics, walls, or flooring have been featured by customers in their social media content. Collect this content to boost your brand's engagement and drive ROI on your eCommerce site.
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Building materials can look different when photographed by professionals in the studio. By gathering authentic content, brands are able to provide real-life examples of their products.
User-generated content provides a constant stream of stylish ideas. Starting a project can be difficult, especially for customers who are trying to imagine what your products will look like.
Showcasing authentic customer content and real-life applications demonstrates durability, performance, and style, giving buyers the confidence they need to choose your products with certainty.
Leverage UGC to address one of online shoppers’ most significant challenges: imagining how your products will fit into their homes. Help them visualise your building materials in real-life projects by offering visual reviews that highlight the quality and style of your products.
"Years ago, we decided to incorporate a UGC strategy. We have a lot of high-quality studio material that we use in our catalog, but it doesn't always convey the authenticity value that user-generated content has. We access Flowbox daily because we need to filter the content carefully."
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Transform user-generated project photos and videos into clickable catalogs by tagging products directly in the images. When shoppers see how customers actually use your materials and can instantly explore them, they are more likely to purchase the exact same items.
“We use the tool a lot and we are really happy with it. The tagging feature is a really nice feature – so that we can show what products are in the images. It’s also really nice that if they answer with #yessaniweb or #sanidirectrelaxt that it will automatically be approved in the flow.”
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Integrate user-generated content galleries into your various digital marketing channels to increase user engagement and boost conversions on your website. Building materials brands have seen a significant increase in their metrics after implementing a UGC strategy.
"We wanted to show the products in a different way, showing the projects of other users. The change was important, we saw an amazing increase in revenue and conversions, especially in the widgets located on the product page."
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Gain useful insights into the performance of building materials brands with a UGC strategy.
Learn how these building material brands have embraced UGC to increase engagement and sales in their online store.
Sanidirect and Saniweb have shown that users who engage with user-generated content are more likely to convert.
Discover how St Maclou leveraged UGC to improve customer engagement and boost its eCommerce performance.
Discover Porcelanosa's results by implementing a user-generated content strategy with Flowbox.
Discover how DECORCERAMICA's UGC integration has inspired potential customers and increased engagement.
Learn more about MK and how they integrated UGC into their web page, showing how good their products look in real-life contexts.
April's winner is Vivafloors, a brand known for its high-quality luxury vinyl flooring that effortlessly fits a variety of lifestyles.