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Transform your social media presence by featuring authentic customer photos and testimonials of your beauty products. Seeing real people share their positive experiences builds trust and converts social proof into revenue.
Trusted by 850+ brands
Continuous stream of tutorials and tips showing various ways to use products effectively, from basic how-tos for beginners to advanced styling methods that help customers.
Authentic user-generated content helps potential buyers make more confident purchases, decreasing return rates and increasing the conversions on the eCommerce site.
When consumers see products on a diverse range of skin tones and types, they gain a more comprehensive understanding of what the product might look like on them.
Give your customers the confidence to make a purchase—use real user photos and videos to demonstrate how your beauty products work in real-life situations. One of the biggest challenges for online beauty brands is that eCommerce customers can’t sample beauty products before purchasing. UGC creates a more authentic sales pitch for the quality of your products, all through the eyes of the user.
"Flowbox allowed us to collect and showcase the best user-generated content. Videos are more real and authentic."
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Let your customers see your products in action, from glowing skincare results to makeup that suits every skin tone. Whether you’re showcasing the transformative effects of your skincare line or demonstrating how different skin tones shine with your cosmetics, visual social proof helps potential customers envision their own beauty journey.
"UGC gives us the opportunity to showcase social proof on our website and really get the trends that are happening on social media to keep it going on our website."
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Boost conversions and revenue with authentic content from your users. Brands that integrate UGC into their eCommerce experience often see measurable results, not just in conversion rates, but also in revenue, proving UGC is a powerful performance driver.
“Today, people look for real opinions from real people, who identify with a specific way of life and follow it. So when customers create content, others believe it. They take it as a reference. We believe that this is really important, and it’s what we base practically our entire strategy on.”
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Gain useful insights into the performance of beauty and cosmetics brands with a UGC strategy.
Learn how top beauty and cosmetics brands use UGC to improve their online stores, increase sales and engage their customers.
Explore how KICKS has transformed its emails into vibrant, authentic communication channels powered by UGC.
Discover how sustainable beauty brand Natura collected 310m user-generated images with Flowbox UGC platform.
![Pink Gellac [Video] Case Study](https://getflowbox.com/wp-content/uploads/2025/06/pink-gellac-case-study-ugc-gallery-flowbox2.webp)
Discover how Pink Gellac has proven that the social proof of user-generated content galleries on their website drives sales.
Discover how this online cosmetics brand increased their conversion rate by 11.20% thanks to authentic UGC.
Discover how Desio simplified the management and integration of user-generated content on their website with Flowbox.