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Your beauty products have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Beauty and cosmetics products can look different on models being photographed by professionals. By gathering authentic content brands are able to provide real-life examples of their products in action.
When consumers see products on a diverse range of people they have a more fully fledged understanding of what the product might look like on them. This can help to reduce return rates.
Cosmetics brands are seeing their conversion rates rise due to incorporating User Generated Content. Social proof offers stunning eCommerce results in this industry.
One of the biggest challenges for online beauty brands is that eCommerce customers can’t sample beauty products before purchasing. But there is a way to give them an idea of how well products work without coming into the store. User Generated images and videos create a more authentic sales pitch for the quality of your products, all through the eyes of the user.
“It is so important for us to have User Generated Content and share it with our community: it is a symbol of these human relationships that we cherish. We love our community to share real, authentic usage shots, and what we like most is when our consumers share the result on their hair, on their repaired skin. We really trust in the superior quality of our products, but this has much more impact when the consumers themselves speak it out, spontaneously.”
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People love shopping social content because it helps them see what’s trendy and how other people use your products to create their everyday looks. When you include this content on your product pages, you’re providing the social proof and style inspiration that shoppers crave when buying products online. Showing visuals of other people using your cosmetics helps them to see the endless possibilities that your brand creates.
Spanish make-up brand, Maquillalia, saw an 11.2% increase in conversion rate when they integrated authentic customer content into their eCommerce. Not only that, but they’ve seen a 15.68% average order value increase, demonstrating how they inspire their eCommerce customers with an irresistible online shopping journey.
“Really, the marketing channels of before – tv ads, radio, etc. – have really lost some of their credibility in that people aren’t sure what’s real anymore. Today, people look for real opinions from real people, who identify with a specific way of life and follow it. So when customers create content, others believe it. They take it as a reference. We believe that this is really important, and it’s what we base practically our entire strategy on.”
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Take a look at the articles below and gain useful insights into the Cosmetics eCommerce industry.
Learn how European women purchase cosmetics online today. Download the full report on the most up-to-date online cosmetics trends.
This case study explores KICKS’ journey in integrating Flowbox's UGC capabilities, transforming their emails into vibrant, authentic, and community-driven communication channels that resonate with their brand values.
How online cosmetics brands are embracing User Generated Content to increase conversions and engagement.
See how this online cosmetics brand increased their conversion rate by 11.20% thanks to authentic User Generated Content.
Learn how Natura, a sustainable beauty brand from Brazil, collected 310K User Generated images and videos in order to achieve an interaction rate of 3.93% within their online store.