The State of Micro-Influencer Marketing in Europe 2026

WITH INSIGHTS INTO:

1. Detailed industry benchmarks by vertical
2. Channel-specific performance data (Instagram, TikTok)
3. Campaign length and content volume recommendations
4. Engagement rate formulas using first-party data
5. Actionable advice for building your 2026 strategy

This report analyses 19,361 collaborations between brands and influencers on the Flowbox platform from November 2024 to November 2025.