Social Commerce platform

Turn customer content into shoppable UGC galleries

Your customers are already posting about your products. Flowbox helps you collect, moderate, and syndicate that content automatically. With unlimited shoppable galleries, built-in rights management, and conversion analytics, the platform bridges the gap between social content and commerce.

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Trusted by IKEA, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets

Who is this platform for?

eCommerce teams chasing higher conversions

You need a scalable way to collect customer content, connect it to products, and measure its impact on revenue.

Content teams managing creator content manually

You spend hours screening posts across platforms, chasing permissions, and uploading assets.

Marketing teams scaling digital marketing

You need a pipeline that turns your existing community into a reliable Social Commerce engine for every digital marketing channel.

Social Commerce from Content to Conversion

Automate content collection from every channel your community uses

Collect social content from Instagram, TikTok, Facebook, Pinterest, Twitter, and YouTube automatically through hashtags, mentions, and tags. Activate your community to fuel Social Commerce. Everything lands in a centralised content library, giving your team a steady stream of authentic, rights-ready assets without the hassle of chasing posts across platforms. This is the foundation of every high-converting Social Commerce program.

“I think the most important thing that Flowbox helps me with in my daily work when we try to gather content is, for sure, the automation."

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Moderate content and transform it into shoppable galleries

Approve or reject content in bulk, then link it to your products to create high-converting shoppable galleries. Curate content without manually reviewing every post, ensuring each piece is fully aligned with your brand aesthetic and guidelines. Categorise incoming content automatically with manual or smart tagging to create filterable galleries.

“Flowbox’s moderation interface is a real asset for us with tag management and consent management. It really saves us a lot of time and is very important for us. Everything flows well in this moderation workflow, and we’re fully satisfied with it.”

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Secure permissions at scale with built-in rights management tools

Send rights requests directly from our platform using customisable templates adapted to each market and language. Track every request status in one place: pending, granted, or denied. Whitelist trusted creators so their content skips the rights request step entirely. All consent records are centralised and GDPR-compliant, so your legal team always has a clear audit trail and your content team never publishes an asset without verified permission.

“The Flows are easy to use. It's super nice that you can request media rights so that we can use the content. It's great to have that immediately so that when they accept we have it instantly within our approved content and we don't have to look after it afterwards.”

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Syndicate Social Commerce across every touchpoint

Repurpose customer content wherever shoppers interact with your brand: product pages, category pages, homepages, social ads, emails, newsletters, blogs, mobile apps, in-store screens, and more. Benefit from unlimited shoppable gallery widgets so you can place authentic customer content at every decision point from first visit to checkout, turning social proof into measurable revenue. Transform photos, videos, posts, stories, reels, reviews, and ratings into shoppable experiences across touchpoints.

“We have UGC on different landing pages like product, category, homepage, and on our Insta Shop page. We also have UGC on our 404 page and in other locations, such as our bestseller page. They can find UGC on the whole website. Throughout the shopping journey, they will be able to see other customers’ homes.”

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Measure how Social Commerce drives conversions and revenue

Track how each shoppable gallery, post, and creator drives sales and revenue with built-in analytics. Performance data is broken down per widget, per post, per creator, and per product, so you can identify high-converting content and double down on what works. Integrate with Google Analytics for direct revenue attribution.

"UGC and actual people wearing our clothes often helps our customers better understand the fits of our products, how they look on real people’s bodies, and that can help people make better purchases and lower return rates, which leads to better conversion rates. We expected to see higher CTR, but we didn’t expect to see such an increase in overall performance on even conversion rate and ROAS."

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Bridge Social Commerce content gaps with creator campaigns

If your community is not generating enough content yet, or you need high-quality visuals for a specific product launch or campaign, the platform helps you find the right creators, brief them, and track their content. Every piece of creator content flows directly into your library, ready to be tagged, distributed, and measured alongside organic customer content, with 24-month usage rights included automatically.

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"We work with influencers and content creators, and Flowbox helps us centralise all the content in one place. With Flowbox, we get the media rights to place that content on our website."

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Social Commerce, Social Media Marketing, and Influencer Marketing in one platform

Legal and compliance

GDPR-native rights workflows, DAC7 reporting, EU data residency, and multi-market consent templates keep every market compliant from day one

Platform integrations

50+ integrations with leading eCommerce and marketing platforms keep every tool connected and ready for your most demanding teams

Unlimited galleries

Unlimited shoppable widgets across every domain, market, and page type, with multi-currency support for mid-market and enterprise needs

One dashboard for all

Social Commerce, social media marketing, and influencer marketing run as one revenue channel that drives sales across every touchpoint

FAQs

Frequently asked questions about our social commerce platform.

What is the Flowbox Social Commerce platform?

Our Social Commerce platform helps eCommerce brands turn UGC from Instagram, TikTok, YouTube, and Pinterest into shoppable experiences on your storefront, ads, and email. This allows customers to discover and purchase products through authentic photos, videos, posts, reviews, and ratings.

How does the platform collect content at scale?

Our platform collects content automatically from six major social platforms through hashtags, mentions, and tags. eCommerce brands can also gather content through the Media Uploader, which lets customers upload photos and videos directly from a storefront, post-purchase email, or QR code. Content from whitelisted creators is auto-approved, removing manual review on trusted sources and keeping the social commerce pipeline flowing.

How does the platform handle rights management and GDPR compliance?

Our platform provides built-in rights management workflows with customisable templates adapted to each market and language. Brands send permission requests directly through the platform, track the status of every request, and verify content is legally cleared before syndicating. The system is GDPR-native, with all consent records centralised for audit, so no shoppable content reaches your storefront without verified rights.

Where can I syndicate shoppable content?

The platform supports shoppable content syndication across product pages, category pages, homepages, email campaigns, abandoned-cart flows, newsletters, social media ads (including dynamic product ads), mobile apps via SDK, in-store digital screens, blogs, and editorial content.

What platforms does Flowbox integrate with?

Our platform integrates with Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce Commerce Cloud, Shopware, PrestaShop, VTEX, SAP Commerce Cloud, WooCommerce, and custom JavaScript implementations. It also integrates with Klaviyo for email and Google Analytics for revenue attribution, and supports XML product feed exports for dynamic product ads on Facebook, Instagram, and Google.

How is Social Commerce performance measured?

Our analytics suite tracks performance per shoppable gallery, per post, per creator, and per product. Brands can measure engagement, click-through rates, and conversion data tied directly to content interactions. A creator leaderboard identifies top-performing contributors, and Google Analytics integration enables direct revenue attribution, so teams can prove the ROI of their social commerce strategy.

Is the platform suitable for enterprise retailers with multiple markets?

Yes, it's built for enterprise-scale social commerce with multi-domain, multi-market, and multi-currency support. Retailers can manage multiple accounts from a single login, localise shoppable content per market, and deploy unlimited widgets across every domain. The platform currently serves 1000+ consumer brands across 40 markets, including IKEA, G-Star, PXP, and Fjällräven.

What makes Flowbox different from other social commerce platforms?

Our platform combines Social Commerce, Influencer Marketing, and Ratings and Reviews in a single solution. Creator content flows directly into the content library for syndication as shoppable galleries. Other differentiators include unlimited shoppable widgets, AI-powered scoring and tagging, and GDPR-native compliance designed for European retailers. We also offer localised customer success and Flowbox Studio managed services for brands that need hands-on support.