Flowbox and Inretrn partner to unlock greater value for eCommerce brands

The strategic referral partnership creates new opportunities for eCommerce brands to discover complementary solutions in visual social commerce and post-purchase management across the UK and the Nordics.

Flowbox and Inretrn have entered into a strategic referral partnership across the UK and Nordic markets, enabling both companies to introduce relevant customers and prospects to each other’s solutions.

Flowbox helps brands turn authentic user-generated content (UGC) into engaging, shoppable experiences that build trust and drive conversion. Inretrn helps retailers manage post-purchase operations, including returns, exchanges, claims and reverse logistics.

Through the partnership, both companies will refer relevant opportunities to one another, helping eCommerce brands discover solutions that address their wider business needs.

Expanding opportunities through mutual referrals

While brands increasingly invest in improving online shopping experiences, post-purchase processes remain a challenge for many retailers. Returns, exchanges and claims can involve significant manual work, increasing operational costs and creating friction for customers.

By leveraging their respective customer relationships and industry networks, Flowbox and Inretrn can identify businesses that would benefit from each other’s expertise and introduce them to relevant solutions.

Sof Michaels, Head of Partnerships at Flowbox, commented:

“At Flowbox, we believe in building a strong ecosystem of trusted technology partners that bring genuine value to our customers.”

Sof Michaels, Head of Partnerships at Flowbox

“While we focus on helping brands maximise the impact of visual content and social commerce, we recognise that the customer experience extends well beyond the point of purchase.”

Sof Michaels, Head of Partnerships at Flowbox

“Inretrn offers a reliable and innovative solution for post-purchase management. Many brands still handle these processes manually, and we see a real opportunity to help them work more efficiently by introducing them to the right solution. Through this partnership, we can connect businesses with Inretrn’s expertise while continuing to expand the value of the Flowbox partner ecosystem.”

Sof Michaels, Head of Partnerships at Flowbox

Creating mutual value for eCommerce brands

Peter Hietala, Founder of Inretrn, commented:

“We’re excited to partner with Flowbox and see a strong opportunity for our clients to benefit from its expertise in visual social commerce. Flowbox helps brands build trust, strengthen customer engagement and make better use of the content their customers are already creating.”

Peter Hietala, Founder of Inretrn

“Through this partnership, we can introduce our clients to a complementary solution that supports another important part of the eCommerce journey, helping them enhance the shopping experience and achieve their wider business objectives.”

Peter Hietala, Founder of Inretrn

The partnership allows both companies to remain focused on their core strengths while expanding their networks, creating new commercial opportunities and helping eCommerce brands discover complementary solutions across the UK and Nordic markets.

About Flowbox

Flowbox is a visual commerce platform that helps brands collect, manage and distribute user-generated content across eCommerce websites and digital touchpoints, turning authentic customer content into engaging shopping experiences.

Website: Flowbox

About Inretrn

Inretrn provides post-purchase technology designed to help eCommerce and retail brands manage returns, exchanges, claims and reverse logistics more efficiently.

Website: Inretrn