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As the year comes to a close, it’s a time for family reunions, Christmas festivities, and the occasional trip to places we’ve long hoped to visit.
In this blog post, we explore how Zoo Basel is strengthening its digital presence through its partnership with the Flowbox UGC platform. This collaboration may help to boost brand visibility, drive more traffic to the zoo’s website, and increase visitor bookings. From discovering the most exciting animal encounters to planning your visit with ease, Zoo Basel is here to guide you toward a memorable day at the zoo.
Keep reading to discover how visitors’ voices can transform zoo experiences into trusted opportunities for learning, discovery, and encountering wildlife.
Zoo Basel, affectionately known as “Zolli”, is Switzerland’s oldest zoo and a beloved green oasis in the city centre. Famous for its beautiful park setting, diverse animal collection (with over 600 species), and strong focus on wildlife protection and education, the zoo acts as an ambassador for nature, offering year-round appeal, from summer strolls to winter indoor animal viewing.
The zoo welcomes visitors on its homepage with a UGC gallery showcasing animals as seen through the eyes of guests. To further engage its community, Zoo Basel has created a dedicated community section on its website, bringing together visitor-generated content in one place.
Before launching their UGC strategy, Zoo Basel had already identified the potential of visitor-generated content, but they were looking for the right solution to get started.
“We had been considering using user-generated content for Zoo Basel for some time, but hadn’t yet taken any concrete steps in that direction. Flowbox came along at just the right moment and quickly won us over with its offering. Furthermore, key players in Switzerland and on the Basel course are already successfully using Flowbox”.
Stefan Leimer, Photographer, Communications & PR at Zoo Basel
Visitors are encouraged to share their experiences via clear instructions: They can tag their photos on Instagram using hashtags like #zolli or #zoobasel and confirm their consent with a simple reply. The process emphasises respect for personal rights and privacy laws whilst giving users a straightforward path to participate.
“We expect a user-generated content solution to allow us to display authentic content on our homepage. In our case, this would be photos taken by zoo visitors. Our aim is to both generate new interest and further strengthen existing relationships with Zoo Basel. We also hope to be able to use good image material from our visitors for other purposes in the future”.
Stefan Leimer, Photographer, Communications & PR at Zoo Basel
By empowering visitors to share their experiences and streamlining the process of collecting and using content, Zoo Basel is not only showcasing authentic stories but also strengthening connections with its community, turning every visit into an opportunity for engagement and inspiration.
Zoo Basel makes it easy for visitors to submit images and videos with an “Upload Media” QR code displayed on the zoo map. Guests can instantly share content without leaving the zoo experience. The team only needs to moderate submissions, significantly speeding up the content collection process.
The Media Uploader feature streamlines the entire workflow, from gathering user-generated content to managing permissions. Visitors provide GDPR-compliant consent with just a few clicks, ensuring that all assets are ready for legal and ethical use across Zoo Basel’s marketing channels.
After content is submitted, Zoo Basel leverages Flowbox’s automated rights request system. This feature sends a clear request to the creator, asking for permission to use their photos or videos in marketing campaigns. Guests can easily approve or decline, giving them control over their content while keeping the zoo fully compliant with GDPR and personal rights regulations.
Automating rights management saves the zoo valuable time, strengthens trust with its community, and allows marketing teams to feature high-quality, permissioned content across websites, social media, and other channels.
The benefits of this solution are already evident in Zoo Basel’s day-to-day marketing efforts. Here’s how the team describes their experience:
“Working with Flowbox and the team has been a great experience. Communication is easy, the support is proactive, and we truly feel like we’re moving forward together. We’re happy with the progress and can clearly see that we’re heading in the right direction to reach our original goals”.
Stefan Leimer, Photographer, Communications & PR at Zoo Basel
This allows Zoo Basel to showcase authentic, permissioned content that truly reflects its brand across every channel.
Zoo Basel demonstrates the true power of empowering customers to share their stories. Their use of user-generated content brings authenticity and inspiration to scientifically managed zoos in the leisure, travel, and tourism industry.
Check out other leisure and tourism brands’ results to learn how UGC can help you boost your brand’s authenticity and bookings.
Want to bring the power of UGC to your brand? Request a demo with Flowbox today and start your journey toward a more inspired and connected community.
