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Learn how French sustainable furniture maker ABC Meubles integrated User Generated Content into their site in order to offer their customers inspiration for their homes, increasing their user interaction and conversion rates in the process.
Interaction rate with UGC
19.66%
Conversion rate increase
29.14%
Founded in 1900, ABC Meubles creates high-quality made-to-order furniture. The brand manufactures locally in France and sustainability is at the heart of what they do. Their products are made with the health of both the planet and their consumers in mind. They use solvent-free water-based varnishes (which limits volatile organic compound emissions), durable sustainable wood, and new generation green panels.
ABC Meubles’ boast a diverse range of products to furnish the entire home. The brand’s design team continually create new displays of ideas and product variations for their eCommerce site. Potential customers can choose from around twenty colors and finishes for each product.
Due to the fact that they have so many different options available ABC Meubles needed more ways in which customers could see different furniture variations in real living spaces. Integrating User Generated Content into their site was the ideal way to fulfill this need.
“We were already sharing our customer’s photos but only on our blog. We also wanted to use them on our eCommerce site and in particular on our product pages. We had a lot of positive feedback and questions from our customers about these photos. We therefore decided to fully integrate them into the experience of our eCommerce site. Customers need to see how our products actually look in real life.”
Esma Bilican, eCommerce Director at ABC Meubles
User Generated Content posted by ABC Meubles customers is vital because it provides other potential customers with inspiration as to how they could customize the furniture they wish to purchase.
As customer content is a key way in which the manufacturer communicates and helps to convert its potential audience, ABC Meubles needed a state of the art User Generated Content platform with which to collect, organize and analyze this crucial piece of their marketing puzzle. That’s where Flowbox came in.
A Flowbox gallery integrated into the ABC Meubles website
Interaction rate with UGC
19.66%
Conversion rate increase
29.14%
Our platform is made up of many features that give the brand full control over the content collected and its use on the eCommerce site. Nevertheless, ease of use and simplicity are at the heart of the Flowbox experience. This is illustrated by the ways in which ABC Meubles uses our platform.
“In terms of managing the photos that are collected and tagging products, Flowbox is super intuitive. Content moderation is performed in just a few clicks. The platform is really optimized to waste as little time as possible. We are also very satisfied with the analytical part. Recently, we have identified a few photos that work very well. We have therefore pushed them on social networks. They have even been used in some of our campaigns. Everything is encrypted, it’s convenient. We have a lot of visibility on conversions.”
Esma Bilican, eCommerce Director at ABC Meubles
Thanks to Flowbox’s straightforward integration process ABC Meubles was able to quickly display more photos created by their customers as a part of their eCommerce marketing strategy.
“Integrating Flowbox is very easy, even for someone with no technical knowledge. Whether it’s the integration of the catalog, the creation of galleries, the connection between the platform and our site, everything is intuitive and simple to set up.”
Esma Bilican, eCommerce Director at ABC Meubles
The brand can also count on Flowbox’s customer service team to constantly optimize its campaigns and to help them to achieve the best possible engagement and conversion rates.
“I am in regular contact with Teresa, our Account Manager. The team is always attentive and responsive. They help us to optimize our use of the platform as much as possible. We are currently working on new galleries and we can count on Teresa and technical support at all times.”
Esma Bilican, eCommerce Director at ABC Meubles