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The natural healthcare company Naturitas has become a pioneer in its field thanks to the implementation of User Generated Content on its website. Read on to find out more about Naturita’s and UGC.
USERS WHO INTERACT WITH UGC CONVERT MORE
x3.7
AVERAGE ORDER VALUE INCREASE
21.76%
The natural products company was created in 2014, with the aim of bringing its natural health benefits to a larger audience. They are specialized products that are aimed at improving the well-being and health of their customers. Currently, the company has achieved a volume of more than 5,000 daily orders that reach more than 50 countries around the world.
Transmitting the products’ credibility was an excellent challenge for Naturitas. For natural healthcare companies, the client-product relationship must be reliable and trustworthy. The brand wanted to find a way to offer its customers extra security on the website.
For Naturitas, the consumer has been a fundamental priority since the company’s inception. They want to play a positive role in the lives of their consumers and achieve loyalty by consistently offering high-quality products and services.
“Customers are guided by what other users consume and recommend. In our case, food content significantly helps to create a community, since users share ideas and recipes, and therefore can be inspired.”
Victoria Robles, CRM Specialist at Naturitas
Thanks to the implementation of User Generated Content, Naturitas has managed to achieve its goals and get closer to its customers. With the use of the hashtags #naturitas and #soynaturlover, users share images of their favourite recipes using Naturitas products.
“We have been working on the creation and implementation of a specific page for our community. We believe that this will have a positive impact on our users.”
Victoria Robles, CRM Specialist at Naturitas
Utilizing User Generated Content has enabled the brand to establish and grow a community. In this community of users, a flow of exchange of information and ideas is created that strengthens the brand identity.
A Flowbox gallery integrated into the Naturitas website
USERS WHO INTERACT WITH UGC CONVERT MORE
x3.7
AVERAGE ORDER VALUE INCREASE
21.76%
The primary integration of the Flowbox platform did not affect the operations within the Naturitas eCommerce page at any time. The advanced technical team from the leading SaaS platform in Europe was in charge of managing and installing the User Generated Content on the Naturitas page at all times.
“Overall, we have had a very positive experience. We implemented the carousel widgets on the homepage, the food landing page, and the supplementation page. We have also implemented a UGC gallery on a page dedicated to our community. We have seen great results and increased visits to the home page widgets. Within the food pages, we have also noticed that the conversion rates have increased.”
Victoria Robles, CRM Specialist at Naturitas