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Turn your customers into fashion icons. Inspire and convert with authentic user-generated content. Discover how top fashion brands use Flowbox to showcase real style, boost engagement, and drive sales.
Trusted by 850+ brands
Clothing and apparel can look different on models being photographed by professionals. By gathering authentic content brands are able to provide real-life examples of their products in action.
When consumers see clothing on different types of people they have a more fully fledged understanding of what the product might look like on them. This can help to reduce return rates.
UGC helps to build a stronger social media community around brands. Images of happy customers can lead to brand loyalty and many brands are reaping the benefits of using UGC.
Show your customers the content they want to see by gathering it from social media and displaying it in your online store to inspire them with real-life examples of how to style your products. Showcase photos and videos of customers wearing your products: everyday looks, outfits shared on social media, and creative combinations that inspire confidence and generate sales.
“With four clicks you can already approve and upload content from any person or influencer, and this ultimately makes it easy for you, it allows you to make faster decisions, and to always being on top of current trends, because you’re not wasting time on who thinking who or what to choose. Everything is ready for you and you can solve it in a quick moment.”
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Offer the authentic representation your users need when purchasing clothing online. Customers feel more confident when they see products displayed on bodies that reflect their own diversity. By featuring customers of different sizes, heights, and body types on your product pages, you build brand trust and lead to more confident purchasing decisions.
“It’s very important for us that people get an accurate depiction of our products. It’s still really helpful for customers to also see what the clothes look like on people just like them. UGC allows us to make our online community feel complete.”
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Collect and curate social media posts from your community to boost engagement and optimise your eCommerce shopping experience. Brands that integrate UGC into their customer journey often experience significant improvements. Many have reported higher conversion and click-through rates thanks to the presentation of authentic content from real customers.
"UGC and actual people wearing our clothes often helps our customers better understand the fits of our products, how they look on real people’s bodies, and that can help people make better purchases and lower return rates, which leads to better conversion rates. We expected to see higher CTR, but we didn’t expect to see such an increase in overall performance on even conversion rate and ROAS."
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Gain useful insights into the performance of apparel and fashion brands with a UGC strategy.
Learn how these fashion and apparel brands have embraced UGC to increase engagement and sales in their online store.
Discover how Flowbox helped G-Star automatically source and curate content from followers on social media.
Read on to discover how Xandres have incorporated UGC across multiple touchpoints to enhance their eCommerce journey.
Learn how Kids Brand Store has seen a 200% increase in AOV for products purchased through Flowbox UGC galleries.
Discover how leading fashion and apparel brands are integrating UGC galleries in innovative ways.
![Misako Case Study [Video]](https://getflowbox.com/wp-content/uploads/2025/06/misako-case-study-ugc-gallery-flowbox-video-icon2-1.webp)
Discover how Misako has used Flowbox to connect with its new target audience and build a community.
Learn how Flowbox’s Rating and Reviews feature is transforming Twist & Tango’s satisfied customers into loyal brand ambassadors.
Discover why bonprix Poland chose to partner with Flowbox to enhance the customer's shopping experience.
Discover how a UGC platform has empowered Sophie and Lucie to increase online sales and community growth.