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Integrate your customers' social media posts into your eCommerce store, showcasing your shoes, boots, or sandals in a more authentic way. Turn user-generated content into a powerful tool for your brand's success.
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Footwear can look different in the studio than it does when captured in action in the real world. Consumers feel more inspired when they see footwear styled by other consumers.
Authentic reviews, unboxing videos, and wear tests address common concerns users have before purchasing shoes, boots, or sandals, such as fit, arch support, and long-term wear.
When consumers see footwear on different types of people they have a much better understanding of what the product might look like on them. This can help to reduce return rates.
Give users a precise idea of how the shoes look in real life while also providing a visual overview of your products’ quality and style. This way, you can solve one of the biggest problems when buying shoes: visualising how the product will look with the rest of their outfit—and you can easily solve this problem with the help of your customers’ content.
“UGC is the perfect tool for a generation where it is crucial to be seen and heard. The users’ images provide a different vision of the product, one that is much more real and organic. Thanks to our Flowbox widgets, we can specifically see which products are getting clicks within our customer content, as well as which images are the most successful and convert the best."
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Increase your brand credibility and improve the user shopping experience by sharing customer-generated content on your eCommerce pages. By incorporating UGC directly into the various stages of the customer journey to show how your products are used and enjoyed in real life, you not only create a more engaging and authentic shopping experience, but you also influence users’ purchasing decisions with social proof.
Boost your eCommerce results by incorporating authentic content generated by your own customers, such as photos of them wearing your products, honest reviews, and experiences shared on social media. This type of content not only adds credibility but also helps visitors visualise how your shoes will look and feel in real life. By offering this social proof directly on your product pages, you reduce purchase hesitation and generate a tangible increase in conversion rates.
“Flowbox offers our customers a visual showcase for exploring our products and finding inspiration. The integration of UGC into our eCommerce allows shoppers to visualize real life examples of our products that they too have purchased or plan on purchasing, while endowing them with a greater value. It also gives customers access to the products in a simple and intuitive way.”
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Gain useful insights into the performance of Footwear brands with a UGC strategy.
Learn how leading online Footwear brands employ user-generated content to improve the performance of their eCommerce storefronts.
Discover how footwear brand Wonders reached a 7.29% interaction rate and a 3.03% conversion rate with the help of user-generated content.
Discover how ALOHAS leverages Black Friday campaigns to boost conversions on their eCommerce site with user-generated content.
Discover how Unisa increased the conversion rate on their website by 16.3% with customer content and Flowbox UGC platform.
Learn more about the results of Gioseppo after starting to use Flowbox's user-generated content platform and integrating UGC.
Learn how Mexican sneaker and lifestyle brand, TAF, became the first brand in Mexico to leverage customer content in their online store.