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Your shoes have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Footwear can look different in the studio than it does when captured in action in the real world. Consumers feel more inspired when they see footwear styled by other consumers.
When consumers see footwear on different types of people they have a more fully fledged understanding of what the product might look like on them. This can help to reduce return rates.
UGC helps to build a stronger social media community around brands. Images of happy customers can lead to brand loyalty and many brands are reaping the benefits of using UGC.
One of the biggest pain points for buying shoes online is not understanding how the product will look with the rest of an outfit. With the help of customer content, you can give shoppers a better idea of how shoes look in real life situations, while also providing visual reviews on the quality and style of your products.
“Our mission has always been to create and inspire the sneaker culture in our country, and using Flowbox we can now do it in the digital sphere. Our community of #sneakerlovers is very active on social media and we wanted them to participate in this project. We were interested in offering a different experience on our site, and when we met with Flowbox we hit it off right away, they presented their service offering to us and we loved it.”
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People love shopping social content because it helps them see what’s trendy and how other people are styling your products. When you include this content on your product pages, like shoe brand Ulanka, you’re providing the social proof that shoppers crave when buying products online. Now, when they browse a pair of shoes on your eCommerce, they can see visuals of real people wearing the exact same pair.
International shoe brand, Unisa, saw a 16.03% conversion rate increase when they integrated authentic customer content into their eCommerce website. While we see a 15% increase on average, this case study shows that there’s a huge potential for shoe brands to achieve higher sales with UGC.
“Flowbox offers our customers a visual showcase for exploring our products and finding inspiration. The integration of UGC into our eCommerce allows shoppers to visualize real life examples of our products that they too have purchased or plan on purchasing, while endowing them with a greater value. It also gives customers access to the products in a simple and intuitive way.”
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Take a look at the articles below and gain useful insights into the Shoe Industry eCommerce industry.
