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Build trust for your luxury goods and jewellery brand by curating carefully selected content from customers that highlights the craftsmanship and timeless appeal of your pieces. Authentic content from satisfied clients adds an aspirational yet relatable dimension to the marketing of luxury goods and jewellery.
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UGC allows you to showcase how jewellery and luxury pieces integrate into your customers' personal style with more authentic content.
By highlighting how your products complement different looks, lifestyles, and special occasions, you demonstrate their adaptability and universal appeal.
Sharing real stories from satisfied customers not only inspires confidence in new buyers, but also reinforces your brand's value and prestige.
Harness the power of social proof by consistently delivering the style inspiration your audience craves. Shoppers love browsing social content because it shows what’s trending and how real people are styling your products in everyday life. A strong UGC strategy can shift that attention to your site, keeping them engaged, inspired, and ready to buy.
“UGC is a good tool for brands because creating content for a brand is expensive and time consuming and can sometimes give the feeling that it’s a one way conversation. There’s a greater likelihood of touching the visitor’s heart with UGC rather than a cold, perfect image on a white or light grey background.”
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Incorporate UGC into your website to bring authenticity and relatability to the shopping experience, helping customers visualise how their pieces fit together in real life, not just in curated displays. Although professional product shots highlight the fine details of jewellery and luxury items, they often lack the emotional connection that today’s shoppers crave.
Differentiate your jewellery and luxury goods brand worldwide by showcasing real customer experiences and personal styling. Build trust, foster a sense of community, and present a more authentic image with UGC to create a stronger emotional connection with shoppers and achieve a measurable increase in sales.
“For us as a brand, UGC is vital because of its authenticity. Flowbox enables us to use it in the best possible way: we pay tribute to our customers by giving them a central place on our brand site, while at the same time these pictures increase the onsite conversion rate. For us, the use and advantages of Flowbox have become a no-brainer.”
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Gain useful insights into the performance of luxury goods and jewellery brands with a UGC strategy.
Learn how luxury goods and jewellery brands leverage user-generated content to give customers the benefits of in-store shopping online.
Learn how French heritage watch brand, LIP, honors a loyal community of brand followers with authentic user-generated content, earning an interaction rate of 9.93%.
Learn how Cluse, the watches brand, increased their conversion rate a whopping 19% after integrating customer photos and videos into their online store.
Discover how Lucardi saw a big increase in both interactions and transactions made. The conversion rate also improved further when the elements were positioned higher up on the product pages.
Let’s explore how Flowbox has empowered Vintage Jewellery to seamlessly integrate UGC across the shopping experience, boosting online sales and building a strong community.