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Your luxury designs have been featured by customers in the content that they’ve posted on social media. Collect this content and use it to extend your brand’s social engagement into your eCommerce. Then, say hello to ROI.
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Luxury goods and jewellery can look different on models being photographed by professionals. By gathering authentic content brands are able to provide real-life examples of their products in action.
Styling luxury purchases can be overwhelming for some consumers, especially when it comes to making these purchases online. UGC helps consumers envision how products will look on them.
Luxury goods and jewellery brands are seeing their conversion rates rise due to incorporating User Generated Content. Social proof offers stunning eCommerce results in this industry.
People love shopping social content because it lets them see what’s trendy and how other people are styling your products. Leverage the power of social proof by consistently providing your audience with the style inspiration that they crave. With how much time they spend on social media, your UGC strategy will get them spending more time on your site instead.
“UGC is a good tool for brands because creating content for a brand is expensive and time consuming and can sometimes give the feeling that it’s a one way conversation. There’s a greater likelihood of touching the visitor’s heart with UGC rather than a cold, perfect image on a white or light grey background.”
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While product shots help display close-ups of jewellery and luxury goods, they can’t capture the authenticity of a UGC experience. When you include this content on your product pages, like watch and jewellery brand My Jewellery, you provide the personal connection that shoppers seek when buying products online. Now, when they browse a design on your eCommerce, they can see visuals of real people wearing and enjoying that exact product.
International watch and jewellery brand, CLUSE, saw a 19% increase of conversion rate when they integrated authentic customer content into their eCommerce. Having collected over 19,000 User Generated images and videos through the Flowbox platform, they inspire their eCommerce customers with an irresistible online shopping journey.
“For us as a brand, UGC is vital because of its authenticity. Flowbox enables us to use it in the best possible way: we pay tribute to our customers by giving them a central place on our brand site, while at the same time these pictures increase the onsite conversion rate. For us, the use and advantages of Flowbox have become a no-brainer.”
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Take a look at the articles below and gain useful insights into the Luxury Goods and Jewellery eCommerce industry.
Why and how these 7 luxury goods & jewellery brands have adopted User Generated Content to increase engagement and sales.
After A/B-testing for 3 months, Lucardi saw a big increase in both interactions and transactions made. The conversion rate also improved further when the elements were positioned higher up on the product pages.
Learn how iconic fashion brand KARL LAGERFELD immerses their loyal customer base further into the brand identity with User Generated Content.
CLUSE increased their conversion rate a whopping 19% after integrating customer photos and videos into their online store.
Learn how French heritage watch brand, LIP, honors a loyal community of brand followers with authentic User Generated Content, earning an interaction rate of 9.93%.