UGC Management

The end-to-end UGC management platform

Collect, moderate, and distribute user-generated content easily. Scale your content campaigns with a time-saving, user-friendly suite of tools that simplifies collecting and repurposing UGC across channels, and enables high-converting shoppable galleries.

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Trusted by 1000+ brands

Teams of All Sizes

Scale your UGC management effortlessly, whether you’re a small team or a large enterprise. Collaborate and streamline workflows to keep your content moving.

User-Friendly Tools

Simplify your content collection, moderation, and distribution with intuitive, easy-to-use tools. Organise, tag, and approve assets faster to maximise efficiency and creativity.

Advanced Analytics

Measure the impact of every UGC campaign with detailed performance insights. Optimise galleries, track conversions, and make data-driven decisions that drive growth.

The complete UGC pipeline, from collection to distribution

Automate user-generated content collection from several sources

Collect social content from Instagram, TikTok, Facebook, Pinterest, Twitter and YouTube, through hashtags, mentions, tags, or custom upload forms. Gather it all in a centralised content library to enable quicker production workflows and a steady stream of authentic customer stories that enhance trust, engagement, and conversions across all digital touchpoints.

“I think the most important thing that Flowbox helps me with in my daily work when we try to gather content is, for sure, the automation. There is, you could say, too much content to manually sort out and see what we can do. The automation is super easy for us. Also, the possibility for us to whitelist our sponsored riders or brand ambassadors. It’s super easy because we do not have to send out any permissions. It’s all going automatically. This is super time-saving and super helpful for us.”

Marcel Posa, Content & Social Media Manager at FOCUS Bikes

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Moderate UGC to ensure every asset is fully compliant and shoppable

Moderate content to match your brand aesthetic and messaging. Link your UGC to product pages to enable shoppable galleries and utilise the content to create high-converting ads. Leverage rights requests templates, centralise all communications, and verify granted status to secure legally compliant permissions at scale. Quickly approve or reject user-generated content and whitelist your top-performing creators.

“Content management is facilitated by templates, which are well-designed and save time. You can easily track the status of content: those in approval, pending, those already approved, or those where products are not yet identified. The platform’s visual interface makes all this quite simple. For rights requests too, we have a clear view of what is granted or not. Two to three sessions per week are enough to manage the collected content.”

Juliette Labarre, Brand Content Manager at St Maclou

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Implement a cross-channel UGC distribution strategy

Develop a cross-channel UGC strategy and easily distribute user-generated content across multiple touchpoints throughout the entire shopping journey to boost consumer engagement and conversions: from your stores and website to social ads, abandoned-cart and post-purchase emails, newsletters, blogs, editorial pages, mobile apps, live screens, and more. Maximise ROI and align your brand channels’ messaging by repurposing authentic user-generated content.

“We have UGC on different landing pages like product, category, homepage, and on our Insta Shop page. We also have UGC on our 404 page and in other locations, such as our bestseller page. They can find UGC on the whole website. Throughout the shopping journey, they will be able to see other customers’ homes.”

Linnéa Sollin, E-commerce Coordinator at Rowico Home

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Make data-driven decisions with UGC advanced analytics

Benefit from a user-friendly analytics suite to measure revenue data, understand your UGC performance and take actions towards increasing user engagement and conversions. Unlock hidden value with performance data presented per widget, post, consumer, influencer and product. Evaluate your moderation efforts to identify underused UGC and campaign opportunities.

"UGC and actual people wearing our clothes often helps our customers better understand the fits of our products, how they look on real people’s bodies, and that can help people make better purchases and lower return rates, which leads to better conversion rates. We expected to see higher CTR, but we didn’t expect to see such an increase in overall performance on even conversion rate and ROAS."

Bert Van Eetvelde, Lead Paid Social at G-Star

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FAQs

Frequently asked questions about UGC management platforms.

How does Flowbox help brands collect user-generated content at scale?

Flowbox’s UGC management platform automates content collection across social media platforms (via hashtags, mentions, and tags) and through direct uploads from customers. Brands can gather authentic photos and videos into a single library, ensuring a steady supply of content for marketing campaigns. Brands can target specific content themes through brand and campaign hashtags, making content collection efficient and highly relevant.

What content sources can brands connect to Flowbox to collect UGC?

Flowbox collects from major social platforms, including Instagram, Facebook, TikTok, and YouTube. Brands can collect UGC from hashtags, mentions, and tags, and also gather content through direct customer uploads (Media Uploader) and influencer collaborations. This ensures a diverse, high-quality content stream from all relevant channels.

What moderation tools does Flowbox provide to manage UGC?

Flowbox’s moderation tools enable brands to request media rights and approve, reject, and organise content quickly using whitelists, blacklists, and tags. Smart tagging facilitates the dynamic distribution, while built-in rights requests ensure legal compliance. Additionally, content can be linked to product catalogs, enabling shoppable galleries and ad campaigns without manual sorting.

Is Flowbox UGC management platform suitable for brands concerned about content rights and legal compliance?

Yes. Flowbox includes built-in rights management features that facilitate permission requests from creators, reducing legal risks and ensuring that content can be safely used in marketing campaigns, including ads and eCommerce channels.

How do whitelist and blacklist tools improve UGC moderation?

Flowbox's whitelist and blacklist features automate key moderation decisions. The whitelist feature ensures that content from trusted creators or partners is automatically approved, saving time and accelerating publishing. Conversely, blacklists filter out unwanted or irrelevant content based on keywords, accounts, or content types. Together, these tools make moderation faster, more consistent, and more scalable for small or busy teams.

Can I distribute UGC across my brand marketing channels directly from Flowbox?

Yes. Flowbox allows brands to publish UGC to websites, social media, emails, and ads seamlessly. With ready-to-use templates and integrations, teams can create shoppable galleries, embed UGC on product pages, and run campaigns across multiple channels without leaving the platform. This streamlines workflows and ensures consistent brand storytelling.

How does Flowbox support shoppable UGC experiences?

Flowbox connects individual UGC posts to products, enabling brands to create engaging shoppable galleries and carousels. Customers can explore real-life product usage and click directly through to product pages, reducing friction and driving higher conversion rates. These shoppable experiences can be embedded on homepages, PDPs, or community pages, and even extended into blogs and legal pages.

Does Flowbox offer API connections for large eCommerce platforms?

Yes. Flowbox provides an API that allows enterprises and large eCommerce brands to build custom integrations. Whether connecting product feeds, syncing customer data, or embedding UGC across custom frontends, the API ensures seamless compatibility with major eCommerce ecosystems like Shopify Plus, Magento, Salesforce Commerce Cloud, BigCommerce, and custom-built architectures.

How does Flowbox help track the performance of UGC campaigns?

Flowbox provides in-depth analytics that measure metrics such as engagement, conversions, and top-performing creators, allowing brands to understand the ROI of UGC campaigns. Brands can track which content resonates best with their audience, monitor shoppable gallery clicks, and measure the impact of UGC on sales metrics like average order value (AOV) and average order size (AOS). These insights help optimise future campaigns and content strategies.

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