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Swedish User Generated Content platform provider Flowbox teams up with the customer loyalty platform Voyado to launch a module that will allow companies to use UGC in emails.
SaaS company Flowbox, which provides a platform that enables brands to collect User Generated Content (UGC) from social media and distribute it to their own social and digital channels, now teams up with the customer loyalty platform Voyado. Voyado, founded in 2005 in Sweden, offers a B2C tool for companies in the retail and eCommerce sector that want to personalize communication and customer experiences through marketing automation, segmentation, CRM and loyalty.
Using UGC in email marketing will now become easier than ever for Voyado customers. Voyado has built a module which allows companies to effortlessly integrate content collected in Flowbox’s platform in emails that are distributed through Voyado.
“By partnering up with Voyado we’ve been able to create a smoother workflow for our shared clients. This will enable them to enrich their marketing campaigns with inspiring User Generated Content.”Serdal Sayar – Partnership Manager at Flowbox
The content that is curated in Flowbox is sent to Voyado as users copy a so-called “Flow key” from Flowbox and add it in the newly built module. Users are then able to style the UGC Flow directly in the Voyado platform before sending the email. To use the feature, both a Flowbox and a Voyado account is required.
“Our partnership and integration with Flowbox allows our customers to get User Generated Content into Voyado from Social platforms. This enables customers to enrich their marketing campaigns with inspiring content from actual users – which works as social proof and strengthens the brand.”Niklas Brattfors – Strategic Partnership Manager at Voyado
To get started, companies are advised to reach out to their point of contact at Voyado.