Havaianas highlights a legacy of strong customer relationships with User Generated Content

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Havaianas highlights a legacy of strong customer relationships with User Generated Content

Havaianas is a Brazilian shoe brand known for bringing rubber flip-flops into the mainstream. Since their start in 1962, this brand has worked to establish strong relationships with their international base of customers who have been devoted to the brand for decades. To highlight this strong connection within their eCommerce efforts, Havaianas has partnered with Flowbox, Europe’s leading User Generated Content platform. 

By collecting User-Generated images from social media that feature the iconic Havaianas flip-flops and integrating them into carousels and galleries within their online store, the brand is able build upon their legacy of faithful customers by featuring them in their eCommerce efforts. 

Merel Werners, Marketing Director EMEIA, said, ‘Today’s consumers want to see real people in brands, and Flowbox enables us to populate our webstore with real life users with our products in a fast and easy way. This real-life, real-time accessibility to images is a great benefit to our online store and social media presence and means we get to showcase our fabulous users looking great, enjoying themselves in Havaianas.” 

And with a tool like Flowbox, collecting, managing, and publishing authentic customer content is easy. 


Eulogi Bordas, CEO of Flowbox stated, “In working with hundreds of brands internationally, we’ve seen that online stores today need to do something really special to build a compelling online shopping journey that converts. By leveraging the fandom surrounding this classic brand through a UGC integration, we’re confident that Havaianas will not only better engage with their devoted customers – but also see these improvements reflected back in their eCommerce performance.” 

With the help of User Generated Content, which helps increase conversion rates by 15% on average, Havaianas is able to achieve their goals of celebrating a long brand legacy through the eyes of their customers. Looking for a way to celebrate your customers by integrating authentic UGC into your eCommerce store? Book a demo to get in touch.