Flowboxer of the Month — June 2026: Energy Sistem

Brands that invest in influencer and creator partnerships watch a significant share of that content quietly disappear. A post goes live, performs well for 24-48 hours, and then gets buried by the algorithm—never to be seen by consumers who needed it most. For e-commerce brands, purchase decisions are research-heavy and trust is everything, letting that content go to waste is a missed opportunity with a real commercial cost.

UGC platforms exist precisely to solve this problem: capturing authentic content that creators and your customers produce, and putting it to work across the entire shopping journey, long after the original posts have faded from social feeds.

This month, we’re spotlighting Energy Sistem, a Spanish consumer electronics brand that has partnered with the Flowbox UGC platform to put authentic community content at the heart of its e-commerce experience. 

Read on to discover how Energy Sistem is using UGC to strengthen social proof, inspire shoppers, and deliver measurable commercial results.

Energy Sistem: Bringing products to life through its community

Energy Sistem is a Spanish brand specialising in wireless headphones, speakers, soundglasses and other accessories. With a loyal and growing customer base, Energy Sistem has built its identity around delivering quality technology designed for everyday life.

To bring all of that community content into the shopping experience, Energy Sistem has implemented Flowbox in two sections across their website.

Starting on the homepage, visitors are greeted with a dynamic UGC gallery featuring real clients using Energy Sistem’s products in everyday life, creating an immediate sense of trust and authenticity.

“At Energy Sistem we were looking for a way to bring our products even closer to real user experiences. In a market like consumer electronics, user-generated content adds a layer of authenticity, credibility, and trust in our brand and products that complements traditional brand content perfectly”. 

Alba Jareño, Chief Marketing Officer at Energy Sistem

The brand has also implemented UGC on the product page alongside standard product information, giving consumers real-world context before they commit to a purchase. 

Seeing how other customers use the product (at the gym, commuting, working from home, etc.) answers the unspoken questions that product specs alone cannot.

“Our main goal was to integrate real content within the e-commerce to inspire other users, reinforce social proof, and allow them to see products in action to improve the shopping experience. We also wanted to increase engagement on product pages and help users visualise how other people use our products in their day-to-day lives and how they fit seamlessly into their lifestyle.”

Alba Jareño, Chief Marketing Officer at Energy Sistem

Benefits of UGC for consumer electronics brands

Consumer electronics is a category driven by research and careful consideration. Products are often technical, price points are significant, and buyers want confidence that what they see online will perform as expected in real life.

This is where UGC becomes particularly valuable. Unlike branded advertising, content created by customers carries a level of authenticity that is difficult to replicate. Consumers generally have little reason to exaggerate their experiences, making UGC one of the most effective forms of social proof. Here’s why:

• Builds trust and credibility: Real customer experiences act as authentic proof that products perform as expected, helping reduce hesitation and increase confidence in purchase decisions.
• Influences buying decisions: Seeing products used in real-life contexts helps potential buyers better understand their value and visualise how they would fit into their own routines.
• Drives higher engagement: UGC typically generates more likes, comments, and shares than brand-created content because it feels more relatable and genuine.
• Optimises marketing resources: UGC allows brands to extend their content output without relying solely on costly productions, using authentic material already created by customers.
• Strengthens community: Encouraging customers to share their experiences fosters a sense of belonging and emotional connection between users and the brand.

Energy Sistem’s decision to build its content strategy around community-generated content reflects a clear understanding of these benefits. Rather than simply showcasing products, the brand demonstrates how they fit into real people’s lives, helping move customers from consideration to conversion.

“We chose Flowbox because we were looking for a flexible, visual solution that was easy to integrate into our e-commerce. From the start, we particularly liked the ability to centralise UGC management and connect it directly to specific products and categories. During the process we also saw that it was not just a tool for displaying social content, but a platform that genuinely helped convert that content into an active part of the shopping experience. We also valued the closeness of the team and the strategic support to keep improving and evolving.”

Alba Jareño, Chief Marketing Officer at Energy Sistem

Together, these benefits highlight why UGC has become a core driver of trust, engagement, and conversion in consumer electronics, turning authentic customer experiences into a measurable commercial advantage.

Flowbox: A platform that turns content into a commercial asset

Energy Sistem came to Flowbox with a clear challenge: they had a large and growing body of high-quality content being created by influencers and customers, but that content was disappearing quickly on social media and not being activated within the shopping experience where it could make the most impact.

That strategic partnership has translated into measurable results. Flowbox is now contributing to approximately 30% of assisted orders in Energy Sistem’s e-commerce, and the brand has observed increases in metrics, including average order value, giving tangible evidence that community content is influencing purchasing decisions at scale.

“Our experience has been very positive, both at the platform level and in terms of support from the Flowbox team. We have managed to integrate UGC into our e-commerce and we are already seeing clear results in interaction and conversion. Flowbox is currently contributing to approximately 30% of assisted orders in our e-commerce, and we have observed increases in metrics such as average order value. We continue to work on new implementations to bring UGC content to more digital spaces, such as community pages or email campaigns.”

Alba Jareño, Chief Marketing Officer at Energy Sistem

Your community is already creating content; are you using it? 

Energy Sistem’s story is a compelling demonstration of what happens when a brand stops letting great community content go to waste and starts extending the lifespan of their content. By connecting a thriving influencer and creator ecosystem to Flowbox, they have built a shopping experience that is authentic, engaging, and converting.

This June, Energy Sistem is recognised as our Flowboxer of the Month for their outstanding approach to UGC in the consumer electronics industry, a clear and replicable blueprint for any brand looking to turn customer voices into a commercial advantage.

Explore how other consumer electronics brands are driving results with UGC, and discover what’s possible when your community becomes your most powerful marketing channel.

Ready to put your community to work? Book a demo with Flowbox today.