Influencer Marketing Platform

The control center for your influencer marketing

Find new influencers with discovery and brand matching

Discover influencers that fit your brand’s needs based on criteria like location, interests, gender, or audience demographics. Leverage a network of verified influencers and global search to build a customised team of creators for your brand, taking away the guesswork and helping you build relevant ambassador teams faster. Resulting in more accurate targeting, improved campaign performance, and valuable time saved.

⭐ 300 million creators worldwide

⭐ 18.000+ verified influencers ready to work with you

⭐ 20+ criteria and filters

⭐ AI matchmaking between influencers and brands

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Manage your network of influencers and invite them to campaigns

Manage long-term relationships with verified influencers. Filter them by status, channel, or region, and target your communication to the right people. You can also create internal groups to invite specific influencers to campaigns. Track all influencer content automatically and keep everything organised in a central content library. This makes it simple to reuse influencer-generated content across channels, maintain consistency in messaging, and reduce the manual work of handling the influencers.

"Our main goal with exploring a UGC solution was to strengthen social proof throughout the buying journey, and make it easier for customers to see real results and authentic product usage before they purchase. By combining Dreaminfluence and Flowbox, we aim to create a more holistic setup where influencer collaborations feed high-quality content, and then Flowbox helps us distribute that content efficiently on-site and across touchpoints to drive both engagement and sales."

Melina Miller, Digital Marketing Manager at Icon Hair

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Assign new tasks and track influencer content

Set up assignments on Instagram and TikTok that allow you to communicate tasks to influencers directly in the apps. The generated content is automatically tracked on the platform, giving you full visibility across multiple campaigns and collaborations all in one place. This reduces the need for manual follow-up, helps you stay on top of deadlines, and ensures that every campaign runs smoothly from start to finish.

"The collaboration with Flowbox has been a key part of our summer campaign for iced coffee, where together we’ve managed to create strong awareness of our iced coffee within the target audience in an easy and effective way."

Josefine Kaagaard, Brand Campaign Manager at Peter Larsen Kaffe

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Analyse the performance of campaigns and influencers

Understand the daily performance of your influencers and campaigns, worldwide or in specific countries. Manage influencer compensation directly on the platform by automating digital payments and vouchers for your webshop, or by defining custom rewards. The tool also allows you to ensure efficient influencer marketing workflows, analyse campaign results and simplify financial and legal administration.

"With this campaign, we have received varied, high-quality content from creators, which has delivered strong results both organically and as part of our advertising. One of the advantages of Flowbox is that the creators on our team can work from the same campaign brief and still deliver such diverse content that appeals to different audiences, highlighting the benefits of downloading our app."

Rasmus Hansen, CMO & Co-Founder at Rabatta

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FAQs

Frequently asked questions about influencer marketing platforms.

How does Flowbox support influencer marketing for my brand?

Flowbox's influencer marketing platform helps brands manage influencer collaborations in one centralised environment. It enables teams to discover influencers, manage campaigns, collect and manage influencer content, and turn it into high-performing assets across eCommerce, paid media, and owned channels. By centralising these workflows, Flowbox reduces manual processes and helps teams scale influencer marketing more efficiently.

How does Flowbox help me find and collaborate with the right influencers?

Flowbox’s influencer marketing platform offers discovery and matching tools to find vetted influencers: you can filter potential influencers by criteria such as location, interests, audience demographics, content type, and more. Our proprietary AI analyses Influencer performance across different business verticals and parameters to suggest the best potential influencers for your brand. This helps you save time while building a customised team of creators whose audience and style align with your brand, improving targeting, relevance, and campaign results.

Can Flowbox help me manage multiple influencer campaigns at the same time?

Yes. Flowbox’s influencer marketing platform supports managing multiple influencer campaigns by centralising discovery, matching, briefing, content collection, and reward systems. Brands can group influencers into teams to streamline collaborations and maintain a structured content library. This reduces manual follow-ups, improves collaboration across teams, and makes it easier to scale recurring or multi-market campaigns.

How does Flowbox help measure the performance and value of influencer content?

Flowbox provides analytics and insights that help brands understand how influencer and UGC content perform across different touchpoints, allowing brands to monitor how influencers’ posts perform (engagement, reach, demographics, conversions if connected to CTAs), giving insight into the impact of each collaboration. With this data, brands can compare campaigns, identify top-performing influencers, optimise spending, and make data-driven decisions for future influencer marketing efforts.

Can Flowbox help avoid fake or low-quality influencers?

Flowbox’s influencer marketing platform integrates fraud-detection mechanisms and vetting processes to detect suspicious behaviour (such as fake followers or engagement spikes). All influencers within our network must be over 18 years old, have an active, mature account on Instagram or TikTok, produce high-quality content, and have an engaged community. This protects your brand from wasted spending and reputational risk, and ensures collaborations with genuine, relevant creators.

How does Flowbox support content rights management for influencer campaigns?

All vetted influencers in the Flowbox creator pool have agreed to grant brands permission to use the content generated as part of a campaign. Brands are entitled to use this content for up to 24 months from the date of upload. Flowbox also includes built-in content rights management features that allow brands to request, store, and manage permissions. Brands can track usage rights and approvals in one place, ensuring content can be legally reused across marketing channels such as eCommerce, paid ads, and email. This helps maximise the value of creators' content while reducing legal and compliance risks.

Is Flowbox suitable for small and medium-sized brands as well as larger enterprises?

Yes. Flowbox’s influencer marketing platform is designed to scale with brands at different stages of growth. Smaller and mid-sized brands benefit from simplified workflows, centralised content management, and easier collaboration with influencers. As brands grow, Flowbox supports more complex use cases, higher content volumes, and multi-market strategies, making it a long-term solution rather than a short-term tool.