Consumer Goods Brands

Flowbox & Consumer Goods Brands

Transform social media content into eCommerce success by featuring authentic product experiences throughout your store. When shoppers see real people using and enjoying your items in their daily lives, they make confident purchases.

Flowbox & Consumer Goods Brands

Trusted by Groupe SEB, G-Star, PXP, Fjällräven, and 1000+ consumer brands across 40 markets

Usage tips and ideas

Usage tips and ideas

Buying consumer goods online without interacting with them in real life isn’t always the most inspiring experience. UGC shows users how to get the most out of the product in a fun way.

Real life examples

Products in action

Creators share real-life usage scenarios and practical applications of your items in everyday settings, demonstrating how products solve problems and enhance their daily routines.

Increased conversion rate

Cost-efficiency

Reduced need for expensive product photography and content creation across extensive product lines, resulting in significant budget savings while maintaining authentic visual content.

Help buyers visualise how your products can enhance their daily lives

Highlight how others use your products in their daily routines or spaces with authentic, engaging content from your community. Curate and showcase UGC from social media users on your eCommerce store to help buyers visualise real-life applications and boost sales.

“Lékué products are difficult to understand if you don’t know what they’re for or how they work. If we place them in a store, out of context, nobody will know what they’re for or what benefits they have. This is where content plays a super important role for us.”

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Create a more compelling shopping journey by leveraging users' content

Share user-generated content on your website to stay ahead of the competition and give shoppers the social proof they want. When customers browse your online store, they’ll see authentic social media moments that showcase your products in real-world settings.

“Our community is growing every week (...) With Flowbox, we are a step ahead with UGC compared to our competitors. There are so many people posting photos and videos with their pets on Instagram, and now we have the possibility to share their content with the rest of the world."

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Boost your average order value and size with community content

Implement a UGC strategy across your brand’s digital presence to increase your average order value and size. Brands that leverage community content find their average order size and value increase when shoppers engage with the UGC galleries on their website.

"Thanks to photos taken by real customers in their everyday environments, we move beyond strictly commercial imagery and provide highly relevant visuals on our product pages. UGC helps humanize the brand and makes it easier for potential customers to picture how they’ll use our products."

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Manage your collaborations with consumer goods creators

Boost your content generation with specialised influencers from the consumer goods industry. Find the right creators, brief them, track their content, and manage the rewards through Flowbox’s influencer marketing platform. Every piece of creator content flows directly into your library, ready to be tagged, distributed, and measured alongside organic UGC.

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"With this campaign, we have received varied, high-quality content from creators, which has delivered strong results both organically and as part of our advertising."

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Content creators looking to collaborate with you

Work with content creators

Consumer Goods Industry Results with User-Generated Content

Gain useful insights into the performance of consumer goods brands with a UGC strategy.